Clay is a workbench for enrichment workflows: you build tables that pull from many data providers and an AI agent. LeadWebia skips the build: pick a niche and a city, and get the local businesses from Google Maps with their website, technology, ad and review signals already checked.
Clay describes itself as infrastructure to get any data, run agentic workflows and launch go-to-market plays. Its pricing page lists 150+ data providers, multi-provider waterfalls, Claygent (an AI agent with web research) and, on higher plans, CRM sync, HTTP API calls and webhooks. It's powerful and flexible, and someone on your team designs the tables.
LeadWebia does one workflow, ready-made, for agencies that sell to local businesses. It searches Google Maps by niche and city, keeps the businesses that match, and checks each one: website or no website, CMS, booking and chat tools, call tracking, ad pixels, PageSpeed, rating and reviews, emails and social profiles. You filter and pitch.
Clay facts from clay.com and clay.com/pricing, checked on October 13, 2026.
| Feature | LeadWebia | Clay |
|---|---|---|
| What it is | Local lead finder for agencies | Enrichment and GTM workflow platform |
| Where the data comes from | Google Maps + each business's website | 150+ providers in its marketplace |
| Ready list of local businesses by city and niche | check_circle | Not mentioned on its pricing page or homepage |
| Website, technology and ad signals per lead | Built in | Not on its pricing page |
| Google rating and reviews | check_circle | Not on its pricing page |
| Multi-provider waterfall enrichment | cancel | check_circle |
| AI web research agent | cancel | Claygent |
| Phone numbers | Business phone from Google Maps | Phone enrichment from Launch |
| CRM sync and webhooks | cancel | Growth and Enterprise |
| Setup needed | A niche and a city | You build the tables |
| Free plan | 50 leads | 500 actions + 100 data credits a month |
| Lowest paid plan | $9/mo | $167/mo (Launch, billed annually) |
You run or work at an agency selling to local businesses and want qualified local leads today, without designing an enrichment pipeline or paying for data credits per lookup.
Get 50 free leadsarrow_forwardYou're building custom go-to-market workflows: many data sources, AI research, signals and CRM automation, with the time and skills to maintain them.
USD. Clay prices from clay.com/pricing, checked on October 13, 2026.
Starter, 500 leads a month. Professional $19/mo (1,500 leads), Enterprise $49/mo (5,000).
Launch, billed annually ($185/mo in its FAQ). Growth $446/mo ($495/mo in its FAQ). Enterprise: custom.
In Clay, data credits pay for data bought from its marketplace and actions pay for enriching, running tables, calling AI models and exporting. LeadWebia's credits are simpler: one credit is one business, with its signals.
Clay is a flexible platform for teams that design their own data workflows across many providers, with AI in the loop. It rewards the time you invest in building.
If what you need is the restaurants, clinics or contractors of a city with their weak spots already marked, LeadWebia delivers that list directly, from $9/mo.
Clay is a data enrichment and go-to-market workflow platform. You work in tables that pull data from 150+ providers in its marketplace, run multi-provider waterfalls, and use Claygent, its AI agent for web research, then send the results to your CRM or outreach tools.
On October 13, 2026, clay.com/pricing showed a free plan (500 actions and 100 data credits a month), Launch at $167/mo and Growth at $446/mo on the pricing cards with annual billing (its FAQ quotes $185/mo and $495/mo), and custom Enterprise pricing. Paid plans include monthly data credits and actions.
For agencies that prospect local businesses, yes. Instead of building an enrichment workflow, you pick a niche and a city and LeadWebia returns the businesses from Google Maps with website, technology, ad and review signals already attached, from $9/mo.
Choose Clay when you need custom data workflows: combining many data providers, AI research on every row, CRM sync, webhooks and signals such as job changes, and you have someone to build and maintain those tables.
LeadWebia exports leads to CSV and Excel on paid plans, so you can bring a local list into any tool that accepts a spreadsheet.
Yes. The free plan includes 50 leads, with no credit card.
Pick a niche and a city. LeadWebia returns the businesses from Google Maps with their website, technology, ads and review signals.