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Free Local SEO Audit Tool

Audit a local business's online presence: its Google Business Profile, reviews, directory listings, Google Maps rankings and website, each graded 0-100 against the competitors around it.

What the local SEO audit checks

The audit grades five sections from 0 to 100 and compares each one with the businesses that rank around this one on Google Maps:

  • Google Business Profile: claimed by the owner, replies to reviews, website, phone, online booking, opening hours and photos.
  • Reviews: rating weighted by volume, number of reviews and how recent the latest one is.
  • Directories: listings on sites such as Yelp, Facebook and the BBB, and whether they show the phone number.
  • Website: mobile and desktop speed, SEO score and Core Web Vitals from Google PageSpeed.
  • Google Maps ranking: the business's position for a keyword at 9 points around its location.

The website part runs right away, with no account. The rest uses Google Maps and Google Search data, so it comes with a free LeadWebia account (the Free plan includes 3 reports). Agencies on Professional and Enterprise can send the report under their own brand.

Frequently asked

What does this local SEO audit include?expand_more

Five graded sections: Google Business Profile, reviews, directory listings, website (Google PageSpeed) and Google Maps rankings at 9 points around the business, each compared with the competitors nearby. It also lists the top issues to fix first.

What is a Google Business Profile audit?expand_more

It checks whether the profile is claimed, whether the owner replies to reviews, and whether it shows a website, phone number, opening hours, online booking and enough photos compared with nearby competitors.

Is the audit free?expand_more

The website check is free with no signup. The full report needs a free LeadWebia account: the Free plan includes 3 reports and needs no credit card.

How long does it take?expand_more

The website check takes 10-30 seconds. The full report usually takes one to two minutes, and you can leave the page while it runs.

Can I send the report to a client under my agency's brand?expand_more

Yes, on the Professional and Enterprise plans: a white-label link and PDF with your logo, colours and a button that brings the client to you.

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